Another design masterpiece from the Apple factory. It is a big switch in functionality comparing to the last version of popular iPod Nano player. The device is loosing all the video editing functionality but I am guessing it will be the most used device around sporting society. It is very light, ideal for almost any sport. It can even be used as watch.

Apple is well know for producing exceptionally designed, easy to use products and iPod is one of them. It comes in great, carefully chosen colours. It is design the way that you will not think for even second how to use it. The designers made “visible” only what really matters in such device. The wheel which you use to choose the song. Synergy of beauty and simplicity always works. (photo by @xeni)